TRADITIONAL TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear broadcasts have long been recognized as established television formats, relying on fixed air times via satellite. In contrast, digital services operate on viewer-driven consumption, with global streaming giants, major competitors, and niche players serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations an